Morris Altman on “Fairness”

Behavioural Economics – Decision Making is Not All Logical?

According to the latest findings in neuroscience, decision making isn’t logical, it’s emotional.

People do not always seek outcomes that maximize benefits to themselves. Instead, our choices appear to be often motivated by concerns about fairness.

Through Behavioural Economics, Professor Morris Altman introduces you to why fairness and altruism influence decision-making and the long term effect it can have on society.

Morris, who is holding two workshops in Sydney and Melbourne, will introduce you to Behavioural Economics, a cutting edge approach to understanding how we make decisions based on conscious and unconscious “choice drivers”.

Find out more »

Altman, Morris (2005). “Reconciling Altruistic, Moralistic, and Ethical Behavior with the Rational Economic Agent and Competitive Markets,” Journal of Economic Psychology, Vol. 26: 732-757.

Andreoni, J., 1990. Impure altruism and donations to public goods: a theory of warm-glow giving. Economic Journal 100 (401), 464-477.

Damasio, A. 1994. Descartes’ Error: Emotion, Reason, and the Human Brain. New York: Avon Books.

This encyclopedia is an excellent, authoritative guide to an exciting new approach to economic behavior and modeling.

Summing Up: Highly recommended. Upper-level undergraduates through researchers/faculty; professionals/practitioners.

Choice Magazine

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